The tone of voice you choose depends on the way you want to talk to your customers and make them feel. In Elephant Social, we have 3 distinct tones for our content and they are Corporate, Business Casual & Young.
Corporate - this tone is more formal, uses accurate vocabulary, no abbreviations & an indirect voice.
Example of Corporate Tone:
The beginning of the life-changing journey.
#Join #Learn #Shine
(Note: This example is written for the Education industry)
Business Casual - this tone is informative, straightforward and a bit more casual than the Corporate tone.
Example of Business Casual Tone:
When you have the energy to enjoy life.
(Note: This example is written for the Health industry)
Young - This tone is more direct and uses an informal style. It is also more engaging like the example below.
Example of Young Tone:
My mummy loves me.
(Note: This example is written for the Mummies & Babies industry)