You probably already know what hashtags are & might have already used some over the years.
Just in case you forgot, hashtags are nothing but simple keyword phrases spelled out without spaces between them like #DeliciousTreat #ChocoLove. You typically use hashtags in your posts within the caption or have a few hashtags at the end of your post.
Why should you use them?
Since social media is filled with images, it might be hard to stand out. Therefore, hashtags are great for drawing attention to your post as well as promoting it. It also makes it easier to for people to find you by searching for your hashtags.
Hashtags allow your posts to be seen by a lot more people & not just your followers. This makes your content accessible to people who are interested in similar topics.
Going specific with your hashtags like #MoltenChocolate can help you reach more relevant people, so feel free to add hashtags that relate specifically to your business, product and/or service.
But remember, Instagram allows no more than 30 hashtags in a post, Facebook should ideally have 1-2 hashtags while Twitter should have no more than 1 hashtag.